Luminous Lighting. Engagement Proposal. | LeadScape Partners
LeadScape Partners paul@leadscapepartners.com  ·  (571) 800-7776
Engagement Proposal · Luminous Lighting

Operations foundation. Built around the bottleneck.

Not consulting. Not coaching. A short-term, remote-first engagement where I work alongside Nick and Austin through structured working calls and shared docs to build the systems together. The systems that take the daily decision load off Austin’s chair. The systems that turn the recurring-revenue instinct Nick already named into a real revenue line.

Prepared for
Nick and Austin Sandridge
Prepared by
Paul Lukert · LeadScape™ Partners
Summary

The diagnostic is done. The next move is execution.

Four years in, Luminous looks great from the outside. Inside, every important decision routes to one chair. Austin’s chair. Nick already named both the problem (Austin is the bottleneck) and the strategic move (shift the mix toward service). The work now is to install it.

Two scope options below. An optional on-site day is available with either.

90/10
Install vs. Service Mix Today
1
Crew · 1 W-2 plus 1–2 Subs
40%
Revenue From Holiday Lighting
2–3 wks
Engagement Window
What We Heard

From the May 12 conversation.

Austin is the single point of failure. Sales, design, ordering, project planning, installer coordination, quality control. All of it routes through him.
Revenue is structurally fragile at roughly 90% installs and 10% service. No recurring base. Every January starts at zero.
Nick supports part-time and his bandwidth is inconsistent. That leaves the team uncertain about who owns what.
The crew operates without documented decision rights, escalation thresholds, or scope-change protocols. The subcontractor playbook today is “play dumb and call Austin.”
Job costing uses a 2.25× product multiplier. Actual labor hours and per-job margin are not tracked consistently.
Holiday lighting represents roughly 40% of annual revenue and demands a different labor model than the core installation business.
“Too much of our business runs through Austin and he is getting burnt out. We need to create systems that alleviate him and help us scale the company.”
Nick Sandridge, pre-call email

The strategic instinct is right. The work now is to install it.

The Approach

Operational. Not strategic.

The brothers know where they want to go. They don’t need a vision retreat. They need the systems that let the company run without Austin sitting in the middle of every project. The work is to extract what’s in Austin’s head and put it into the company.

The engagement model. Not a deck delivered from across the country. Embedded operator work for a defined window, run through working calls with both brothers and shared workspace inside Jobber and Company Cam. Drafts get pressure-tested with the foreman and crew before anything gets locked in. The team owns the result when I leave. An on-site day is available when the work earns it.

Replicate, don’t replace.
Encode Austin’s judgment into documented processes the team can follow. Don’t ask the foreman to make calls Austin isn’t ready to hand off.
Elevate Austin to $100-an-hour work.
Delegate the $20-to-$30-an-hour work (ordering, scheduling, logistics) to systems or staff. Austin spends his time on design and client relationships. That’s the chair he should be in.
Perfect before expand.
Land the operating model on landscape lighting before adding electrical, hardscaping, or new geography. The current ship sails clean before the next one launches.
Build toward recurring revenue.
Lay the operational foundation that makes maintenance a natural extension of every install, not a separate program to sell.
Engagement Options

Two scopes. One operator.

Option A installs the operating foundation. Option B adds the systems and visibility that turn that foundation into measurable performance and a credible path to recurring revenue.

Option A. Foundation.
$3,976
2 weeks of embedded work · 30-day check-in
Decision-rights map: Austin, Nick, foreman, subs
Escalation thresholds and scope-change protocol
Lead-to-close workflow documented
Post-sale logistics workflow (ordering, install, night walk)
Subcontractor interaction standard
30-day check-in call
· KPI scorecard and weekly review template
· Ordering and vendor cadence system
· Recurring-revenue feasibility brief
· Job-costing audit (Jobber labor data)
· Weekly huddle implemented live
Recommended
Option B. Foundation + Acceleration.
$5,976
3 weeks of embedded work · 90-day follow-up
Everything in Option A
3-to-5 KPI scorecard and weekly review template
Ordering and vendor cadence system (templates, PO log, reorder points)
Recurring-revenue feasibility brief (maintenance pricing, point-of-sale attach, what 20-to-40% service mix unlocks)
Job-costing audit using Jobber labor data. Actual margin per job type, pricing leakage surfaced and named.
Weekly huddle cadence implemented live before engagement ends
90-day follow-up call to review KPI traction and recurring-revenue ramp
Optional on-site day.

The engagement runs remote by default through video calls and shared docs. When being on the property earns the price (live kickoff with the crew, mid-engagement field walk, or final handoff in person), I fly in.

$1,250 per visit. Six hours on site. All-inclusive of travel and accommodations. As many or as few visits as the engagement actually needs.

How It Runs

Same rhythm. Different depth.

Both options follow the same operating cadence. Option B extends by one week to fit the additional deliverables. The work runs through scheduled video calls with the brothers, shared documents in real time, and live review inside Jobber and Company Cam. An on-site day is optional.

Week 1. Mapping.
· Kickoff video call with both brothers (60 minutes).
· Working calls with Austin to extract the current operating model.
· Shadow review of recent jobs in Jobber and Company Cam (remote).
· Draft decision-rights map and escalation thresholds.
Week 2. Drafting.
· Draft lead-to-close and post-sale workflows.
· Draft subcontractor interaction protocol.
· Video call with the foreman to pressure-test field-facing materials.
· Review with both brothers. Revise.
Week 3. Activation. Option B only
· Build the KPI scorecard and ordering system.
· Recurring-revenue feasibility brief drafted and reviewed.
· Run the first weekly huddle live with the team.
Final handoff.
· Final deliverables package handed over.
· 60-minute handoff working session.
· Adoption playbook with the first 30 days mapped.
What Changes by Day 90

The signal replaces the noise.

Austin’s decision load drops materially inside 30 days. The escalations that today consume his evenings have defined routes that don’t start with his phone.
The foreman has clear authority inside a defined band. Install jobs run without an Austin call for every variance.
Lead-to-close and post-sale work follow a written standard. Onboarding the next hire gets faster and cheaper.
(Option B) Three to five numbers on the wall. The team focuses on signal instead of dashboards.
(Option B) A credible, costed path to a 20-to-40% service revenue mix. The single biggest lever on both Austin’s sanity and the enterprise value of the business.
Investment and Terms

Fixed fee. No surprises.

Option A: $3,976.   Option B: $5,976. Both are fixed-fee and all-inclusive of working sessions, deliverables, and the post-engagement check-in or follow-up call.

Optional on-site day: $1,250 per visit. Six hours on site. All-inclusive of travel and accommodations. Scheduled as needed.

Payment. 100% upon acceptance. Credit card or ACH.

About Paul Lukert

Operator first. Advisor second.

Landscape Company Founder
30 Years Green Industry Operations
$2M to $20M+ Revenue Companies
Executive Director Maxwell Leadership
DISC Certified Consultant
LeadScape™ Partners Tampa, FL

I don’t teach theory. I install infrastructure. The difference matters because theory tells you what to do, and infrastructure measures whether it’s working.

30 years in the green industry. As an owner three times. As a COO. Walking operations inside companies at every stage from $2M to $20M+. Every company I’ve worked with has a version of the same problem. The people aren’t broken. The structure is.

I built the LeadScape™ methodology after learning, slowly and expensively, that the absence of decision-rights infrastructure was costing me hundreds of thousands of dollars a year and the loyalty of my best people. Every engagement I run now is built on what I had to figure out myself, so the owners I work with don’t have to.

Slow learner. Fast builder. I’ve made most of the mistakes already. I build the systems so you don’t have to.
LeadScape™ Partners
Confidential. Prepared for Nick and Austin Sandridge. Luminous Lighting.